NeoGames was launched in 2005 and they claim to offer a 95% payout and that 1 in 3 of their scratch cards is a winner. Scratch2Cash was their first online scratch card site with 10 different games launched in its first month of trading. Mr. Matalon, the CEO of the company believed that the concept of casual games had good potential reaching new crowds who had never used online gaming before. Prizes in excess of $15,000 were won during 2006 on Scratch2Cash. In 2007 Scratch2Cash issued winnings of €200,000 to Gisele L. from France. This was the largest amount ever won on a scratch card online. In 2008 Scratch2Cash had sold over 1 Billion cards online. At this time Scratch2Cash were providing more than 20 on-line scratch games.
In 2009 NeoGames branched out forming their B2B division where they began to form partnerships with gaming portals, media companies and offline gaming operators. They were hosting in eight different languages and multiple currencies. At this time NeoGames were offering 30 different electronic scratch games. In 2010 NeoGames announced the launch of two more titles to add to their portfolio of soft-gaming products. These games were titled “Outer Space” and “Triple Carnival”. These were translated into 19 different languages to maximise its customer base.
In 2010 NeoGames formed a partnership with Pinehurst Entertainment launching the site Lyckoskrapet.com. This partnership provided 80 games for the Scandinavian market. In the same year NeoGames announced a venture with Play Avenue Ltd to create a new soft-gaming product, Goscratch.com. In 2010 38 other titles were added to the NeoGame’s portfolio, these included Crazy Cat, Road Racing, Candy Tale, Bubble Bingo, Memory Madness, Holiday Hotel and Pub House.
In 2011 NeoGames announced a multi-year deal to supply Interwetten Group, with its soft gaming platform. This integration meant that Interwetten could offer its players over 100 games.
Later in 2011 they also announced a deal with Sportingbet Plc to integrate its soft gaming platform with Sportingbet’s existing online offering. NeoGames said that they will provide over 40 selected scratch cards and instant win games to Sportingbet.
In February 2012 Neobet agreed a deal with CryptoLogic Limited meaning that CryptoLogic began to supply NeoGames with a range of branded slot titles.
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